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http://gadgets.boingboing.net/2009/02/10/designer-bullshit-pe.html

A link to a presentation for a new Pepsi logo design.   The argument seems to be that bezier curves (a la ILLUSTRATOR) are futuristic and therefore can be used to create “THE FACE OF A NEW PEPSI GENERATION.” 

While it is true that brands do evolve over time , and the trend is arguably towards simplicity and a stripping away of excess, to take this and claim that one can EXTRAPOLATE the future from the past is invalid.

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