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The lead visual designer at Google has quit over frustration over Google’s data-driven engineering culture.

He was asked to provide data in the preferred selection of a line weight of 3mm, vs. 4mm, vs. 5mm.  Google did a test to determine user preferene between 44 different shades of blue, because they could not decide which one they preferred.     The link is to an article in WIRED magazine, which also links to the designers blog describing his experience and reason for leaving.

“When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem,” he writes. “And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions.”

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