This is the most appealing “green design” idea I’ve seen in quite a while.
TRU Organic Spirits is putting the friendly back in environmentally friendly. Not only are its lemon- and vanilla-infused vodkas and their aromatic gin completely certified USDA organic, but the Monrovia, California-based company plants at least one seedling in Central America (through its nonprofit partner Sustainable Harvest) for every bottle sold–that’s 50,000 last year. TRU commissioned an independent report, to be released next week, showing that each tree planted has the potential to absorb 790 square kilos of carbon dioxide, whereas the carbon footprint of each bottle in its relatively lightweight packaging is merely 1.04 square kilos–making the product an eye-popping 760 times carbon negative! At that rate, a single glass would be enough to offset your carbon footprint for a day.