(Rem Koolhaas decides he wants to make some real money)
Shoe brand United Nude, which was founded by architect Rem Koolhaas and Galahad JD Clark, opened a flagship store in Amsterdam on Oct. 22. Designed by brand creative director and architect Rem Koolhaas, the interior design of the flagship store reflects characteristics of the brand’s products and DNA.
From injection-moulded shoes to high-end carbon fiber heels, United Nude is “founded on conceptual design, elegance, and innovation.” The store is a “dark-shop” concept, which means it is completely dark in all areas other than those where the products are showcased and literally highlighted. The most important and prominent element of the store design is the Wall of Light, a computer-controlled LED wall that displays the United Nude products as works of art encapsulated in geometric frames.
United Nude also plans to open flagship stores in Shanghai and New York in early 2010.
Link to article is HERE.