New York Yankees Sod.
A tuft for the windowsill? A pallet for the backyard? Officially licensed grass is about to be sold, in the form of sod or seeds, to fans who want a patch to call their own.
“It’s just capitalizing on what we have and what we’ve done,” said Rick DeLea, vice president of DeLea Sod Farms, which his grandfather founded in 1928 and has supplied turf for Yankee Stadium since the 1960s.
“Now it’s time to develop your mystique. This is all important, because it is what you are selling. Remember, you won’t have to design a building for at least ten years. And in this time you will live off your mystique, so make it good. Mystique is what you say, and the way that you say it.
If you come from continental Europe, great. If you don’t, pretend that you do. Mystique should also suggest revolutionary politics and French philosophy. Don’t talk about these things directly as it never makes good copy and will only confuse you.”